Author - Anna Melkova

Social networks as a promotional tool: our experience of blog promotion

Needless to say, nowadays social media provides a great opportunity for every business to build relationship with the audience. By building presence on social platforms, you can get a chance to communicate with your potential customers directly, and if you manage to grab their attention, word of mouth won’t be long in coming. The great thing is that electronic word of mouth spreads more rapidly and massively than traditional word of mouth.

Of course, social media is not the only promotional channel. In one of our previous posts we’ve made a review of tools and techniques to promote your product. By the way, if you want to have such a guide ready at hand – be sure to download our software product promotion guide.Read More

CrISStal Eye time tracking software: how to monitor employee performance and report to customers effectively

We’ve talked about time tracking issues in software development outsourcing in one of our previous articles. As a Project Manager, you need to monitor time spent by your team on the project tasks. As a Customer, you need to know what you actually pay for. This is where time tracking tools can help.Read More

Tips for successful third-party systems integration

At the moment, there is a great number of various applications already developed. Most of them are connected with providing processed information, taken from different third-party sources.

First of all, let’s review common services that newly developed applications are often integrated with:

  • Social networks, such as: Facebook,Twitter,Google+,LinkedIn;
  • Delivery services: UPS,USPS,FedEx,DHL,Canadian Post,EMS;
  • Online payment systems: Authorize.net, PayPal, Moneybookers, Alertpay, WebMoney, QIWI, video streaming services – YouTube, Vimeo.

We have significant experience with third-party systems integration. And, as long as, this process is rather difficult, sometimes we face various issues. Our successful experience of resolving such issues allows us to develop some recommendations for dealing with third-party systems.Read More

Tips for customers looking for non-typical software solutions

What is a non-typical solution?

When we call a solution non-typical, we mean it has non-standard functionality or a unique concept. A non-typical solution, as a rule, is based on business processes within a Customer’s organization, or on an innovative idea.

If we talk about a unique business idea, first and foremost, you need to explore the market and make sure that such a solution hasn’t been created already. Believe, this is very frustrating to develop and launch a project, and encounter an existing analogue in the market. Besides, by checking the market beforehand you won’t waste your time (and your Provider’s time) on “reinventing the wheel”.

If we talk about an existing product or a business process you are recommended to conduct an audit and analysis. You can do it yourself or contact IT consultants.
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